Media Audit


  • Benchmarking of media investments vs Kwendi Pool – exclusive and representative data collected over more than 10 years for Ukraine, Kazakhstan, Uzbekistan, and other markets in Central Asia, the Caucasus, and Eastern Europe.
  • Analysis and evaluation of media investments effectiveness, media inventory quality assessment and cost control. Media Audit reports include agency data verification, and performance monitoring against agreed KPIs.
  • Kwendi Pool covers at least 30% of the total volume of television ratings in Ukraine, for other markets of Central Asia and the Caucasus – at least 10%
  • Kwendi Digital Pool consists of >10 billion verified impressions
  • Media investments evaluation: linear television, CTV, online video, social, digital display, search, outdoor/ DOOH, radio/ audio and other media. TV&OLV analysis report is a unique proprietary product for tracking and analyzing multi-screen cumulative coverage effectiveness.
  • Our recommendations are based on the best global practices and on the local experience, are realistic for implementation, and enhance the effectiveness of digital media investment.

Digital Advisory


  • Digital Audit reports include a deep analysis of advertising accounts, agency data verification, transparency optimization
  • We help clients utilize the potential of digital technologies and integrate it correctly into the media mix
  • Kwendi tracks digital advertising worth over 150+ million euros annually, including OLV, Display, Paid Search, and SMM. .
  • We have further expanded our performance analytics services, developing Paid Search Audit report

Media Pitch Management


  • Media tender management services include: pre-selection of agencies, assistance in pitch tasks preparation and in briefing, transparent comparison of agency pitch proposals, and consultations on contract negotiation.
  • Kwendi Media Audit has supervised 300+ media pitches in various markets for 50+ clients. We help local and global brands to choose agency partners and to organize work with them

Media Consulting


  • Consultations on the media market situation and its trends.
  • Forecast of media inflation based on a survey of the main players of the Ukrainian media market
  • Media training and personal consultations.

Contract Compliance

  • Consultations on financial and media compliance.