- Benchmarking of media investments vs Kwendi Pool – exclusive and representative data collected over more than 10 years for Ukraine, Kazakhstan, Uzbekistan, and other markets in Central Asia, the Caucasus, and Eastern Europe.
- Analysis and evaluation of media investments effectiveness, media inventory quality assessment and cost control. Media Audit reports include agency data verification, and performance monitoring against agreed KPIs.
- Kwendi Pool covers at least 30% of the total volume of television ratings in Ukraine, for other markets of Central Asia and the Caucasus – at least 10%
- Kwendi Digital Pool consists of >10 billion verified impressions
- Media investments evaluation: linear television, CTV, online video, social, digital display, search, outdoor/ DOOH, radio/ audio and other media. TV&OLV analysis report is a unique proprietary product for tracking and analyzing multi-screen cumulative coverage effectiveness.
- Our recommendations are based on the best global practices and on the local experience, are realistic for implementation, and enhance the effectiveness of digital media investment.
- Digital Audit reports include a deep analysis of advertising accounts, agency data verification, transparency optimization
- We help clients utilize the potential of digital technologies and integrate it correctly into the media mix
- Kwendi tracks digital advertising worth over 150+ million euros annually, including OLV, Display, Paid Search, and SMM. .
- We have further expanded our performance analytics services, developing Paid Search Audit report
- Media tender management services include: pre-selection of agencies, assistance in pitch tasks preparation and in briefing, transparent comparison of agency pitch proposals, and consultations on contract negotiation.
- Kwendi Media Audit has supervised 300+ media pitches in various markets for 50+ clients. We help local and global brands to choose agency partners and to organize work with them
- Consultations on the media market situation and its trends.
- Forecast of media inflation based on a survey of the main players of the Ukrainian media market
- Media training and personal consultations.
- Consultations on financial and media compliance.
